12 reasons to create a company page on LinkedIn

If you’re in two minds about creating a company page on LinkedIn, check out these benefits that you can avail of by creating a company page to represent your brand on LinkedIn.

If you’re in two minds about creating a company page on LinkedIn, check out these benefits that you can take advantage of by creating a company page to represent your brand on LinkedIn. This blog post will also be very useful to understand if you’re making full use of your company page on LinkedIn.

Check out these twelve advantages that creating a company page offers.

  1. Creating a company page on LinkedIn presents you with an opportunity to create a distinct identity for your organization on LinkedIn.
  2. You get to add a smart cover image representing your logo, products, services, or any other aspect you wish to highlight. You can also add a short tagline up to 120 characters to add some punch to the pitch on your company page.
  3. You can add a short summary about your company, locations of your global offices, your company logo, website URL, featured groups, and relevant hashtags.
  4. You can post and interact with select content as an organization, your employees can tag your company page as their employer (this shows up as the employee number on your company page), you can post jobs, and showcase your products and services.
  5. Having a company page allows you to run sponsored campaigns on LinkedIn to target your audience based on various criteria. You can also run targeted paid campaigns to increase followers for you company page.
  6. Potential clients, employees, and practically any user on LinkedIn can “Follow” your company page to remain abreast of all updates being posted on the page. The more the number of followers, greater the reach and impact.
  7. Admins for the company page can view the number of impressions, clicks, and shares for each of their updates. You can add other members to become admins of your company page, but you need to be connected to them to be able to do this.
  8. You get alerts for all activity related to content on your company page. In short, you get to know who all have liked, shared, or commented on the updates posted on your company page.
  9. You get detailed analytics on your visitors, updates, and followers, including details on their geographies and job functions, apart from engagement statistics for your content for up to a year.
  10. You can also compare your follower, updates, and engagement rates with those of your competitors under the analytics section. Note that these competitors/similar companies are auto-selected by LinkedIn, and you might miss out on some obvious ones.
  11. Once you’ve added hashtags to your company page, you can click on those hashtags to interact with content posted under that hashtag as a company.
  12. Once you’ve created a company page, you can create multiple showcase pages to represent your different brands on LinkedIn.

I’ll be covering the difference between a company page, an affiliate page, and a showcase page in a separate blog post. Till then, remember that growing the number of followers on your company page, at least in the initial stages, is not an easy task. But do not lose hope. Keep posting relevant and engaging content to grow your follower count. I’ll also be covering tips for attracting relevant followers to your company page in a separate post.

Did you find this post useful? Do not forget to like, share, and comment! Feel free to post a comment if you’d like me to cover specific aspects related to LinkedIn in subsequent blog posts.

Should start-ups opt for a LinkedIn profile or a company page?

Does it make more sense to stick to a LinkedIn profile or create a company page for your start-up?

With more than 645 million members in 200+ countries and territories, LinkedIn is by far the world’s largest social media platform for professionals across the globe. So, if your organization’s goal is to reach out to high-potential employees or to showcase your brand and reach out to potential clients, LinkedIn is the place to be. Especially, if you’re looking for B2B opportunities, LinkedIn is probably the best bet around.

The type of engagement and results you can get through connecting and engaging with other like-minded professionals through your personal LinkedIn profile will be quite different from the engagement you can get through a company page. I’ve covered the various advantages of creating a company page in a separate blog post. Do check it out. But first, let’s get done with whether it makes more sense to make do with a LinkedIn profile or to create a company page, especially for start-ups.

A lot of start-ups/small-sized organizations create a LinkedIn profile instead of a company page to represent their brand on LinkedIn. It must be remembered that LinkedIn profiles are for individual members, and company pages are for organizations, institutions, or brands. In fact, it is against LinkedIn’s terms and conditions to create a LinkedIn profile to represent a company or an institution. In other words, a LinkedIn profile should always represent a person and NOT a company or institution. But do also note that you can create a company page only if you have a personal LinkedIn profile.

Start off with networking using a personal profile

If you’re just starting off on LinkedIn, it is always advisable to create a personal profile and begin networking with like-minded professionals or your target audience. An easy way to begin is to connect with your family, friends, colleagues, and classmates. Always remember to include an introductory note if you’re sending a connection request to someone who might not know you. That said, building your network of connections on LinkedIn is much easier than creating a base of followers for your company page on LinkedIn.

Once you have a good number of connections and understand LinkedIn well, you can explore creating a company page, especially if you’re looking to do paid promotions to enhance the reach of your brand on LinkedIn.

Creating a company page on LinkedIn

So, how do you create a company page on LinkedIn? It’s simple! Click on the “Work” icon on the top right corner of your LinkedIn homepage and then click on “Create a company page” to create your company page. More guidelines on creating a company page on LinkedIn can be found here on LinkedIn’s Help Center.

Do read this blog post to understand the benefits of creating a company page on LinkedIn that cannot be availed using a personal profile.

Try the Brave New Browser!

I really like the name and for a reason – you really need to be brave to take on the likes of Chrome and Microsoft Edge. Just the other day, I’d read an article by Gavin Phillips discussing about how Chrome was a RAM guzzler. Moreover, have you noticed that Chrome has been getting slower and slower? Does it now take longer for your browser to launch? Do you frequently encounter frozen tabs? Time for a change.

Enter Brave. While browsing through my Twitter feed, I happened to stumble upon a promotional tweet for Brave. It promised to be much more faster, block ads, provide more privacy, and have lesser control of your life. I did a quick check on CNET to ensure I wasn’t downloading some spyware masquerading as a browser. When all seemed fine, I proceeded to download and install Brave.

Source & Copyright: https://brave.com/

And boy! Was I delighted! Within minutes, I was done with importing my bookmarks from Chrome and was all set to go! I decided that Brave deserved that my first blog post on the new browser would be about Brave itself.

Let’s get a sneak preview on some features.

1. Personal Data: First things first – they make it pretty clear that they’re not in the personal data business. Your browsing data is neither seen nor stored by their servers. All your data is is stored on your devices for you to delete when you want to.

2. Customized settings: One really cool feature is that you can choose to customize your settings for your browser or just for specific sites that you visit using this browser. The browser keeps track of how many ads and trackers it has blocked, and you get to see the count each time you launch the browser.

3. Mobile browser: While their desktop browser is only 2x faster, their mobile browser is 8x faster and that means a lot of money saved on data because none of the ads on various websites are allowed to auto-download.

4. Security: One feature I really loved is that Brave automatically upgrades to HTTPS for secure, encrypted communications, where other browsers use insecure connections.

5. Block ads by default: The best part is that all the annoying ads, malwares, and phishing software are blocked by default. Just open one of your favorite websites, and you’ll be surprised with the amazing way in which it blocks all ads. I tell you these guys have brought back some pleasure into browsing the Internet without highly irritating distractions.

Any flip side? Brave rewards. Brave is free to use, but you can opt in to display ads. They say, “Brave Rewards locally picks which private ads to show you based on your browsing activity. Then, Brave uses an anonymous accounting process to confirm ad event activity, keep personal details private, and ensure people earn rewards for their attention.” As a first-time user, I was and am still pretty confused about how this works. With ads being blocked, it remains to be seen if this opt-in approach can be sustainable for Brave. It’s a brave move after all!

Till then, download Brave and enjoy free browsing. Nothing stops you from using the browser for free without opting in for any ads whatsoever. 🙂

Share your views through the comments section below.

How to use the right hashtags on LinkedIn

Using the right hashtags can help extend the reach of your content on LinkedIn.

Have you ever wondered what kind of hashtags can get you maximum views and engagement on LinkedIn? Most users tend to create hashtags that they feel match the content of their posts. Little do they realize that hashtags are a recent phenomenon on LinkedIn and not all hashtags that are popular on Twitter or Facebook might be equally popular on LinkedIn. Moreover, hashtags on LinkedIn don’t necessarily work the way they do on other social media.

The hashtags you follow on LinkedIn are one of the parameters that determine the content of the feed on your LinkedIn homepage. But more often than not, users tend to use hashtags that they think are relevant to their content without realizing that the said hashtag might have very few followers on LinkedIn.

For example, if someone from the academic publishing industry uses the hashtag #academicpublishing in their posts, little do they realize that it has only 443 followers (at the time of writing this post)! This implies that unless someone actually searches for this hashtag on LinkedIn, your post might reach the feed of only these 443 followers.

Now, compare this to more generic hashtags such as #publishing (4,558,030 followers) or #research (460,733 followers), and you’ll realize how important it is to first do a bit of research on the hashtags you’re using on LinkedIn.

It’s highly recommended that you use the right hashtags along with your LinkedIn posts to enhance the reach of your content. LinkedIn has now also introduced the concept of hashtags for company pages. So, company page admins on LinkedIn can now associate their page with hashtags to listen in and respond to conversations about their brand and other relevant topics. Clicking on these associated hashtags from the company page allows users to interact with content related to that hashtag as a company (and not as an individual user). So, go ahead and start using the right hashtags for your postings on LinkedIn.

Found this post to be useful? Do share your views through the comments section, and let me know in case you have any queries.

One cool WhatsApp hack for voice notes

Voice notes on WhatsApp can be a really useful feature when you’re tired of typing or just don’t have the time to type. Yet, many people do not use this feature frequently simply because not everyone carries their earphones all the time and playing out some confidential voice notes in public could be embarrassing.

Now, imagine, you’re in a public place and have just received an important voice note on WhatsApp. But you don’t have your earphones or your Bluetooth handy. Fret not! There’s this very simple hack that you can use to ensure that you’re able to listen to the voice note in private!

Simply play the voice note and immediately hold the phone to your ear as you would do for a phone call. Viola! This will activate the proximity sensor and the WhatsApp voice note will begin playing on the built-in speaker as if you’re on a call. Thus, you can listen to the voice note in private!

What’s more! WhatsApp has announced the launch of one more new feature for communicating via voice messages. The new Consecutive Voice Message will enable users to listen to voice notes consecutively without having to tap on each voice note. Once you begin listening to a voice note, the next one will begin playing automatically. This can be very useful when you don’t have the time to type or are on the move and want to communicate quickly!

3 simple steps to multiply the impact of your LinkedIn profile

Do you know what is the most popular activity on LinkedIn? Yes, it’s viewing profiles! The fact that a huge number of recruiters are on LinkedIn and that they view dozens if not hundreds of profiles each day might be tilting the scales in favor of this metric. Nevertheless, this makes keeping your profile updated all the more important.

In this post, we’ll be covering three simple steps that will help you multiply the impact of your LinkedIn profile.

1. Add a photo to get noticed: LinkedIn says that profiles with photos get up to 21 times more views. Remember to add a professional close-up photograph that makes you easily recognizable.

Power tip: Search for profiles using any relevant keyword, click on “People” on the filters drop-down. View the photos accompanying profiles in your search results to understand how your profile photo will appear in search results. Will it stand out? If not, add a more relevant picture. LinkedIn provides some useful guidelines for adding the right photo to your profile.

2. Add a positioning statement: Refer to the power tip above. What do you see in the search results? Names, designations, and profile photos. You know what? You can simple add a positioning statement to your profile header. Just click on view profile on your LinkedIn profile and then click on the edit icon. Then, add a positioning statement alongside your designation. For example, “Senior Manager – Customer Care | Delivering enhanced value to our valuable customers.” This Hubspot blogpost has some very good examples and guidelines to help you write a very effective headline.

Remember that this positioning statement will help to draw more prospects and customers to your profile, help them understand your role and responsibilities at one glance, and make your profile stand out in search results. The snapshot below presents a good positioning statement.

This is a good example wherein a recruiter can use an image to add branding value.

3. Add a powerful background image: This is one aspect a lot of people miss out on. Anytime someone visits your LinkedIn profile, what they see at first is your photograph, your designation (plus your positioning statement as mentioned above), AND the background image. More often than not, users leave this blank, which then leads to the default LinkedIn image being showcased. Remember that the background image presents a very good opportunity to make a quick and lasting impression on the viewer thereby giving them more reason to read on further details on your profile.

The background image here gives a very good overview of how Don works at an important intersection of scholarly communication.

The examples I’ve showcased above are simply indicative of the potential of strong header images for making positioning statements. You can even choose to communicate certain aspects of your role or company using this background image.

Once you have completed these three simple steps, just begin engaging with updates and watch your profiles views shoot up! 🙂 Share your views through the comments section below.

How to improve your Social Selling Index on LinkedIn – Part 4

This is the concluding part of this series that focuses on building relationships. This parameter primarily revolves around strengthening your network by connecting and establishing trust with decision makers. Personally, I feel this is among the most critical parameters for sales personnel looking to have a strong impact on LinkedIn.

As per a LinkedIn survey, 73% of B2B buyers prefer sales professionals who have been referred by someone they know. In addition, they found out that buying decisions now typically include more than five decision makers. Hence, establishing strong relationships with different prospects is of utmost importance.

SSI 4

Now, your SSI score component under this parameter of building relationships is based on the following four aspects.

  1. Connect with contacts: It is obvious that a larger network will give you greater leverage in finding new prospects and getting your foot in the door with potential clients. Hence, never underestimate the power of constantly developing your network. You just need to remember that a good, strong network cannot be built overnight. Make it a point to spend a few minutes everyday in building and extending your network. Send out personalized invitations to prospects in the industry. You never know which contact might help you get your next big order. Some users hesitate to connect with people they don’t know personally or whom they haven’t met at least once. However, this approach greatly limits your networking capability on LinkedIn. Hence, I would recommend being open about connecting with new people based on their profile credentials.
    Power tip: Connecting with those who have a huge number of direct connections gives this parameter a huge boost because it almost instantly increases your third-degree connection base exponentially.
  2. Focus on decision makers: The key is to establish strong relationships with decision makers at the prospective or target company/institution. Getting through to senior decision makers is not always easy. Also, not all of them might be active on LinkedIn. So, it’s always better to target multiple senior personnel and decision makers to increase your chances of success.
  3. Connect internally and leverage TeamLink: It’s surprising that at times, employees within a company/institution are not connected with each other. Each person has his/her own unique network and connections. Hence, connecting with as many colleagues as possible helps you increase the depth and reach of your network with minimal effort. You might not even need to write personalized notes for connecting with fellow employees. Also, do not forget to connect with the senior management in your company/institution.Power tip: If your organization has a big enough sales team and the stakes are high, it might make sense to go for the Sales Navigator Team package offered by LinkedIn. Once you go for a Sales Team package, you can use your company’s network to uncover the best way to get introduced with TeamLink. But until you feel the need for purchasing a Sales Team subscription, connecting internally with senior folks within your organization is the best bet!
  4. Nurture relationships over time to keep your services top of mind: A big mistake some people do is to not maintain a healthy relationship after the initial contact. Remember that LinkedIn is just a platform built to facilitate relationship building. It’s your responsibility to maintain regular contact and reach out periodically. Add value by providing relevant information and solutions to your prospects or client’s business problems. If nothing else, at least make it a point to like, share, or comment on updates shared by your prospects.

We’ve now covered all four aspects – establishing your professional brand, finding the right people, engaging with insights, and building relationships – comprising the primary parameters that determine your social selling index (SSI) score on LinkedIn. Note that this is especially important for those focusing on B2B sales since LinkedIn is arguably the most successful platform for generating B2B leads.

I would like to conclude with saying that it’s best to regularly spend time networking on LinkedIn so that you build a professional brand and strong network over time. Please do share you thoughts using the comments section below.