Category: B2B

Dilemma for Senior Executives: Should you accept that LinkedIn request?

This is one question I’ve been asked multiple times by trainees whenever I’ve conducted my LinkedIn training sessions for various senior executives across the globe. The typical query is that, “I just don’t know that person, so why should I connect with him/her?” Well, for starters, LinkedIn is not Facebook. The one goal to keep... Continue Reading →

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12 reasons to create a company page on LinkedIn

If you’re in two minds about creating a company page on LinkedIn, check out these benefits that you can avail of by creating a company page to represent your brand on LinkedIn.

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Should start-ups opt for a LinkedIn profile or a company page?

Does it make more sense to stick to a LinkedIn profile or create a company page for your start-up?

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