How to use the right hashtags on LinkedIn

Using the right hashtags can help extend the reach of your content on LinkedIn.

Have you ever wondered what kind of hashtags can get you maximum views and engagement on LinkedIn? Most users tend to create hashtags that they feel match the content of their posts. Little do they realize that hashtags are a recent phenomenon on LinkedIn and not all hashtags that are popular on Twitter or Facebook might be equally popular on LinkedIn. Moreover, hashtags on LinkedIn don’t necessarily work the way they do on other social media.

The hashtags you follow on LinkedIn are one of the parameters that determine the content of the feed on your LinkedIn homepage. But more often than not, users tend to use hashtags that they think are relevant to their content without realizing that the said hashtag might have very few followers on LinkedIn.

For example, if someone from the academic publishing industry uses the hashtag #academicpublishing in their posts, little do they realize that it has only 443 followers (at the time of writing this post)! This implies that unless someone actually searches for this hashtag on LinkedIn, your post might reach the feed of only these 443 followers.

Now, compare this to more generic hashtags such as #publishing (4,558,030 followers) or #research (460,733 followers), and you’ll realize how important it is to first do a bit of research on the hashtags you’re using on LinkedIn.

It’s highly recommended that you use the right hashtags along with your LinkedIn posts to enhance the reach of your content. LinkedIn has now also introduced the concept of hashtags for company pages. So, company page admins on LinkedIn can now associate their page with hashtags to listen in and respond to conversations about their brand and other relevant topics. Clicking on these associated hashtags from the company page allows users to interact with content related to that hashtag as a company (and not as an individual user). So, go ahead and start using the right hashtags for your postings on LinkedIn.

Found this post to be useful? Do share your views through the comments section, and let me know in case you have any queries.

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