How to improve your Social Selling Index on LinkedIn – Part 1

In a previous post, I’d written about what social selling entails and how to find out your social selling score (SSI) on LinkedIn. In this series of posts, we’ll explain how you can improve your SSI score based on parameters defined by LinkedIn.

LinkedIn’s SSI score is calculated on the basis of four parameters, namely, establishing your professional brand, finding the right people, engaging with insights, and building relationships. It is important that you focus on improving each of these parameters to improve your SSI score. We’ll elaborate on “establishing your professional brand” in this post.

Professional brand

What can you do to establish your professional brand on LinkedIn? Read on for details.

  • Complete your profile: First and foremost, ensure that you complete your profile with the customer in mind. Remember to emphasize instances that illustrate how you’ve provided value to a client. Take care to complete every detail on your LinkedIn profile, including your profile picture, headline, summary, and experience. Pay special attention to your headline because that is what makes your profile stand apart from millions of others in your domain. To understand the importance of your profile headline, just search for people using any keyword on LinkedIn, and notice how you’ll tend to click on profiles that have self-explanatory headlines.
  • Add rich content to your summary: This aspect is one of the most underutilized items among LinkedIn’s profile page functionalities. Add content that can make you stand out as a thought leader. You can add an image, video, or a presentation to showcase examples of your work or your company’s specialties. You can also upload a deck outlining your company’s products and services on Slideshare and host it on your LinkedIn summary. 
  • Post and interact with content: Always keep in mind that the basic foundation of a strong content marketing strategy is nothing other than relevant and useful content. The key is to post relevant updates on a regular basis so that you’re perceived as a thought leader in your domain. Make it a point to spend some time to curate high-quality content that can be helpful for your target audience, and then, post updates summarizing that content and explaining the importance of why should someone read what you’ve posted. Merely sharing links might not get the kind of engagement you’re looking for. If you post high-quality and relevant content, the likelihood of your content being shared and liked increases several notches. 

Power Tip: Like I’ve mentioned in a separate post, LinkedIn’s algorithm tends to promote content with links to content on LinkedIn rather than that with links to content off LinkedIn. That apart, write long form articles on LinkedIn to share your personal experiences and industry insights. This can go a long way in establishing your brand value as a thought leader. 

  • List skills & get endorsements: The “Skills” feature of LinkedIn is among the lesser used features, especially by industry leaders who don’t have time for these nitty-gritties. But if you’re really serious about networking on LinkedIn, make it a point to add relevant skills to your profile. You can do this by clicking on “Add a new skill” in the “Skills & Endorsements” section. Once you add skills, your connections will view requests to endorse your skills from time to time. Make it a point to endorse the skills of your colleagues, friends, and acquaintances to expect favors in return. Now, this is a separate argument altogether as to how reliable these endorsements are. This situation has arisen from random endorsements by random people who haven’t even worked with you once. LinkedIn doesn’t seem to have figured out a way yet to address these concerns. That said, skills and endorsements remain a factor that can influence the aspect of “establishing your professional brand” on LinkedIn.

Now, all these pointers just constitute one of the factors, i.e., establishing your professional brand, that can influence your SSI score on LinkedIn. Keep watching this space for more details on how you can ace social selling on LinkedIn.

Also, don’t forget to share your thoughts through the comments section below.

Advertisements

How to get 100,000 followers on LinkedIn!

Sounds difficult, right? But several users on LinkedIn have achieved this feat and continue to grow their followers at a frantic pace. For example, Oleg Vishnepolsky added 100,000 followers within a week doing simple things on LinkedIn! Adam Danyal and Brigette Hyacinth are two other great examples of power networkers who have gotten LinkedIn’s algorithm to work overtime!

Well, to be honest, not everyone will be able to achieve these numbers in a week, but you will definitely see a huge difference in your fan following on LinkedIn. Read on to know what you could do to see your LinkedIn follower numbers shoot up through the roof.

Focus on the basics

What was LinkedIn first created for? To help people network to find opportunities and hire the best people across the globe. This is what you need to do – focus on networking and recruitment. Oleg seems to have cracked the LinkedIn algorithm as he has seen his follower numbers cross a million! He has simple advice for aspiring networkers.

He says, “Be kind, helpful, humble, and honest. Help job seekers by liking and commenting on their posts, and referring them to recruiters. Let people know what you stand for in your writing. Remember to network, network, and network – that is what LinkedIn was built for.”

Hacking LinkedIn

What if I’m a job seeker?

If you’re looking for a job, mention that clearly on your LinkedIn profile. Remember to update your profile and mention all your accomplishments. Post on LinkedIn mentioning your desired position and geography, clearly define your aspirations, and tag someone with a lot of connections. One like or comment from the right person might just help your post reach not hundreds but thousands of people including potential employers.

I’m looking to employ someone

Post your requirements on LinkedIn and tag influencers like Oleg Vishnepolsky, Adam Danyal, Brigette Hyacinth, Minhaj Rais (yours truly! J), or anyone else you know who has a lot of connections on LinkedIn. Not everyone might respond well to you tagging them, but a lot of open-minded people might just help your post go viral.

With time, you’ll know who all respond to you tagging them. Also, remember to share/like/comment on a post if someone tags you – what goes around, comes around.

What if I’m marketing my products or services?

Again, focus on the basics – be humble and think about how you can help someone achieve their goals. Remember that LinkedIn has time and again proved to provide the best ROI for B2B marketing. So, you can hope for the best. Provide solutions and share valuable content on a regular basis.

Remember, the first few views are most important. If your network doesn’t like what you’ve posted, your post will be buried under a million other posts. Hence, figuring out the right people to tag is the key. Conversely, if the initial reaction to your post is good, the likes/comments will trigger LinkedIn’s algorithm to show your content to more and more people.

So, go ahead! Share this post via Twitter, LinkedIn, Facebook, or any other social media you like. You never know who you might inspire to change their life!

Looking for inspiration to start your own blog?

Feeling stuck with launching with your own blog? Looking for inspiration to showcase your talent to the world? Following some notable blogs can serve as a great inspiration. You also get to know some very useful tips and tricks to get off the block in great fashion.

What's stopping you

Seth Godin’s Blog: This is a personal favorite. Although the blog is largely focused on marketing and allied areas, Seth ensures that you don’t regret subscribing to his blog. He has a very refined approach and can more than help you build the vision for your product or service. You get to read one fresh blog post each day of the year, yet the quality of posts is simply amazing and gives marketeers and entrepreneurs a lot of food for thought.

Guy Kawasaki: If you have a vision but are still short of ideas on how to go about things, Guy is your go-to guy! He is a great social media influencer and thought leader. Once you subscribe to his blog, you just get hooked on to it. Just select any topic from about 20 topics under the “Categories” drop-down to read his blog posts on that topic. Just the sheer variety in his content will get you thinking about a whole new world of ideas. Also, not to forget – you can get some really practical and powerful social media tips from Guy.

Copyblogger: Now, to get down to something more hardcore and execution focused, Copyblogger fills in that space perfectly! Content marketing is the buzz word on the Internet in this day and age. If you’re looking for some rocking advice on content marketing, Copyblogger is the place to go. They also have a content marketing certification apart from the free content marketing training that they offer. As you will discover on the free course page, it’s not the usual dismal freebie to attract you to a more complete paid offering. You’ll simply appreciate what all you get just for registering with them. They have you covered on everything right from how to craft effective headlines to how to keep your audience engaged.

HubSpot’s Blog Ideas Generator: So, you have a vision, have been inspired, have learned a lot about the art and craft of blogging, and now just need to get going with your content. Also, occasionally, even the best of writers encounter what is popularly known as “the writer’s block.” This is when despite having the best talent, you just don’t seem to know where to start. Whatever be the case, HubSpot’s Blog Ideas Generator will help you craft your first headline and just get you going! You just enter five nouns and you get a week’s supply of blog ideas instantly for free!

Do you have any other excuse to stop you from getting started? Go full-speed ahead right now! Remember to share your views, ideas or suggestions using the comments box below.