Has your colleague tagged you one of their LinkedIn posts? And do you keep getting irritating alerts from LinkedIn every time someone likes or comments on that post? Well, there’s a hack for that too! 😊
If you’re tagging someone because you’re mentioning them for their contribution or wanting to highlight them as a speaker for a conference or so, then yes, go ahead and tag them in your post. This will help people click on the tagged names to view their profiles an interact with them directly if needed. But if you’re tagging someone just to get their attention so that they can like, share, or comment on your post, it’s better not to tag them in your post. The best way out is to post your content and then post a comment immediately to tag your colleagues, friends, or acquaintances to attract their attention to your post.
It also helps if you also mention how would you like them to interact with the post. For example, you could say, “XYZ, please like and share my post,” or “ABC, check this out. This might be useful for you.” When you post a comment tagging someone, they get an alert about the comment but would be spared the irritation of getting repeated alerts whenever someone likes or comments on the original post. 😊
For those uninitiated, you just need to type “@” followed by the name of the person to tag them. Sometimes you might need to type the name of their company too if they’re several people with similar names.
So, there you go: Tag, but tag with care!
Power Tip 1: Posting a comment immediately after going live with your post is read as positive engagement by LinkedIn’s algorithms and helps in our post getting many more views than you would normally get.
Power Tip 2: Tagging a company page allows the page admin to engage with your post as the “Company page.” So, your company page can then like, share, and comment on your posts.
As the world struggles to cope with the coronavirus pandemic, simple and appropriate science communication can be a very powerful in helping governments, local authorities, businesses, institutions, and the common public in controlling the spread and minimizing the damage caused by this pandemic.
I must admit that I just stopped short of writing the title as “Using science communication to flatten the curve.” But then, I figured that a lot of people might not relate to jargon like “flattening the curve.” Let me explain.
As the world struggles to cope with the coronavirus pandemic, simple and appropriate science communication can be a very powerful in helping governments, local authorities, businesses, institutions, and the common public in controlling the spread and minimizing the damage caused by this pandemic. Check out this GIF below showcased on the SpinOff website. In one simple graph, the reader can get an overview of how flattening the curve is a very effective and important strategy to help the entire world manage the coronavirus pandemic. The graph has now been translated into several languages for wider dissemination across geographies.
In simple terms, the healthcare system in any country of the world has a certain capacity, and if the spread of the coronavirus is not controlled, it might lead to unmanageable stress on the healthcare infrastructure and result in much higher number of casualties. Patients affected by the virus need isolation and utmost care, with some acute cases even needing ventilators to survive. Now, imagine what happens if our hospitals get a sudden influx of patients 10X their handling capacity? Many lives are bound to be lost, and healthcare staff will have to take the difficult call of deciding who gets the ICU bed or the ventilator! Do we want to be in such a situation?
Now, Dr Siouxsie Wiles, Head of the Bioluminescent Superbugs Lab at the University of Auckland, has gone a step ahead to explain what experts are now exhorting – we must aim to stop the spread rather than just aim to flatten the curve. This new GIF by Toby Morris on stopping the spread presents a brilliant illustration of the importance and benefits of moving quickly to stop the spread of the coronavirus.
The full article by Dr Siouxsie Wiles on what can be done to stop the spread can be read here on the SpinOff website. Governments, businesses, and various authorities need to act quickly to stop the spread.
The impact of newer, easy to consume formats
Now, allow me to elaborate on the original point I wish to make about the importance of science communication, more so of new formats in science communication, in stemming the spread of this global pandemic.
We need to understand that the public at large will always relate to something that can be consumed and understood easily and quickly as compared to complex research papers suited for a scientific audience. Just think of what has more potential to go viral on WhatsApp, TikTok, or Facebook groups worldwide? It’s always something that’s not too technical and what most people can relate to quickly.
There are several rumors doing the rounds on social media, ranging from coronavirus being an act of biological welfare to China orchestrating the entire pandemic to regain control of high-value technology companies from American and European investors at throw-away prices (phew!). And what’s common with all such rumor mills? Easy-to-consume formats that even the common man can understand and add thus to the virality of the unauthenticated information.
An unprecedented crisis requires concerted global effort
Hence, if global authorities are looking to educate the public and encourage quick and effective action, verified scientific information needs to be disseminated in easily understandable formats such as infographics, GIFs, and videos. I’d like to refer to one of my earlier posts on how The coronavirus has sparked a mini revolution of sorts in the need for Science Communication. But this is probably not enough. We need more such powerful infographics, GIFs, and videos to ensure quick action and compliance to minimize the damage caused by this devastating virus. Such formats of science communication can be a very powerful tool in driving home the point very quickly and effectively and enable quick decision-making.
Now is the time when the scientific community should embrace newer formats of communication, especially for issues that relate to direct action by the common public. The coronavirus pandemic is a crisis of unprecedented proportions and needs a concerted global effort to limit the unimaginable damage it can cause. It’s time that we take drastic steps to not just flatten the curve but also stop the spread globally. Act now!
Thankfully, there are a few sources that are doing a stellar job at this. In this post, I’d like to point out three important and trusted sources that might suffice the needs of most researchers, doctors, government authorities, and the general public.
The World Health Organization
The World Health Organization is an obvious source for some of the most reliable and definitive information from across the globe. WHO now has a special section on the Coronavirus disease (COVID-19) outbreak. The page has a host of sources that provide information on the current situation worldwide, online training resources, videos, travel advice, and the latest updates from across the globe.
Third, Atypon has done a brilliant job at aggregating information from across the globe on the coronavirus. Atypon has launched the Novel Coronavirus Outbreak Special Edition feed that aggregates information from over 30,000 authoritative sources across the Internet. The real-time feed includes latest peer-reviewed research, preprints, and the latest news on the novel coronavirus outbreak.
I’m hoping this should help a lot of authorities and people get verified information on the global coronavirus pandemic. In case you know of any other verified sources that can be useful for specific audiences, do share details through the comments section.
Science communication is ripe for a paradigm change, and newer content formats might have a role to play. This probably hasn’t been more evident than now given the situation around the novel coronavirus (COVID-19).
As I type this sentence, there are a total of 119,134 confirmed coronavirus cases* worldwide. Mainland China has detected 80,958 cases, half of whom have already recovered. South Korea (7,755), Italy (10,149), and Iran (8,042) are the new epicentres with the maximum number of cases outside China. And how, you may ask, do I know about these exact figures at a glance? This is courtesy of the Coronavirus COVID-19 Global Cases dashboard hosted by Johns Hopkins CSSE.
Then, this simple graphic by Sara Chodosh posted on Popular Science shows how measles, smallpox, rubella, mumps, and SARS are much more contagious than coronavirus (COVID-19)! Now that’s the power of an infographic! (It should be noted that this doesn’t imply that measles is more fatal; it’s just that the world has dealt with diseases that are far more contagious, and the real challenge with the coronavirus is finding the right treatment and cure.)
Necessity of Reliable Data Flow
What needs to be noted here is that dashboards such as the one hosted by John Hopkins are possible only if reliable data flows in unhindered. Authorities across the world have been providing access to local data on the epidemic on a regular basis. In addition, the world’s top scholarly publishers such as Elsevier, Springer Nature, Wiley, Taylor & Francis, and SAGE Publishing have all announced immediate open access publishing of data and findings on the novel coronavirus (COVID-19). Nature has gone ahead and launched Outbreak Science Rapid PREreview—an open-source platform for rapid review of preprints related to emerging outbreaks—with support from the London-based charity Wellcome. All these efforts will go a long way in the effective treatment of patients and in helping the entire world emerge out of this crisis.
On a related note, several leading preprint servers such as bioRxiv, medRxiv, and ChemRxiv too have seen a surge in the number of preprint submissions related to the novel coronavirus. But given that preprints are not peer-reviewed, some of the material lacks scientific rigour, and some has already been exposed as flawed, or plain wrong, and has been withdrawn, writes Kate Kelland from Reuters as she discusses the risks of swiftly spreading coronavirus research.
Furthermore, several language editing companies have gone ahead to offer free editing services to all manuscripts related to the novel coronavirus.
The free availability of reliable research data has helped various authorities and doctors battling the situation to present the public with easy-to-understand handouts for dispelling notions and preventing the outbreak from further deteriorating.
The Real-life Impact of Science Communication
Hundreds of thousands of people have been able to make swift decisions around their travel plans and decision-makers at all levels have been able to respond with urgency AND clarity. Conferences have been cancelled at the last minute, and the entire conference circuit has taken a beating. Imagine the disaster if reliable data wasn’t presented in easily consumable formats, and these huge conferences had continued on schedule.
What can be the real-life impact if science communication available in the right format is actioned on in the appropriate manner? Check out this Op-ed on Why Vietnam has been the world’s number one country in dealing with coronavirus. Which is why I feel that science communication is ripe for a paradigm change, and newer content formats will have a role to play. More power to science communication!