If you’re in two minds about creating a company page on LinkedIn, check out these benefits that you can take advantage of by creating a company page to represent your brand on LinkedIn. This blog post will also be very useful to understand if you’re making full use of your company page on LinkedIn.
Check out these twelve advantages that creating a company page offers.
- Creating a company page on LinkedIn presents you with an opportunity to create a distinct identity for your organization on LinkedIn.
- You get to add a smart cover image representing your logo, products, services, or any other aspect you wish to highlight. You can also add a short tagline up to 120 characters to add some punch to the pitch on your company page.
- You can add a short summary about your company, locations of your global offices, your company logo, website URL, featured groups, and relevant hashtags.
- You can post and interact with select content as an organization, your employees can tag your company page as their employer (this shows up as the employee number on your company page), you can post jobs, and showcase your products and services.
- Having a company page allows you to run sponsored campaigns on LinkedIn to target your audience based on various criteria. You can also run targeted paid campaigns to increase followers for you company page.
- Potential clients, employees, and practically any user on LinkedIn can “Follow” your company page to remain abreast of all updates being posted on the page. The more the number of followers, greater the reach and impact.
- Admins for the company page can view the number of impressions, clicks, and shares for each of their updates. You can add other members to become admins of your company page, but you need to be connected to them to be able to do this.
- You get alerts for all activity related to content on your company page. In short, you get to know who all have liked, shared, or commented on the updates posted on your company page.
- You get detailed analytics on your visitors, updates, and followers, including details on their geographies and job functions, apart from engagement statistics for your content for up to a year.
- You can also compare your follower, updates, and engagement rates with those of your competitors under the analytics section. Note that these competitors/similar companies are auto-selected by LinkedIn, and you might miss out on some obvious ones.
- Once you’ve added hashtags to your company page, you can click on those hashtags to interact with content posted under that hashtag as a company.
- Once you’ve created a company page, you can create multiple showcase pages to represent your different brands on LinkedIn.
I’ll be covering the difference between a company page, an affiliate page, and a showcase page in a separate blog post. Till then, remember that growing the number of followers on your company page, at least in the initial stages, is not an easy task. But do not lose hope. Keep posting relevant and engaging content to grow your follower count. I’ll also be covering tips for attracting relevant followers to your company page in a separate post.
Did you find this post useful? Do not forget to like, share, and comment! Feel free to post a comment if you’d like me to cover specific aspects related to LinkedIn in subsequent blog posts.