On May 7, 2026, ChatGPT started embedding clickable brand links inside its answers. Referral traffic jumped 157.7% week over week. Here is what changed, who won, and exactly how to show up.
On May 7, 2026, ChatGPT started embedding clickable brand links inside its answers. Referral traffic jumped 157.7% week over week. Here is what changed, who won, and exactly how to show up.