You’ve just created your Twitter account and are raring to go. Your list of contacts has been uploaded and you have begun following your favorite accounts. But do you still feel you’re missing something? Why doesn’t that follower count go beyond a crawl? Fret not! Here are a few simple steps to set the ball rolling.
- Write a strong bio: What a lot of people miss out on is writing a strong bio. Your bio is what attracts people to follow you on Twitter. When users are browsing through hundreds of Twitter accounts, you just get a second or two to get their attention. Your Twitter bio is like condensing your CV to within 160 characters. So, make sure that you give it your best.
Pro-tip: Ensure that your Twitter Bio explains your interests, has keywords that touch upon your profession or expertise, and has a link to your website/blog. If you’re still feeling stuck, this Twitter Bio Generator might just help you generate your Twitter Bio.
- Follow your competitor’s followers: Search for your competitors’ twitter accounts or accounts that focus on similar topics/interests such as yours. Then, check out their followers and follow them one by one. The logic is simple: these people have followed a Twitter account because their interests match. So, if your Twitter bio accurately reflects your interests and expertise, there is a very high probability that they will follow you back when they see your following notification! Remember to avoid obvious spam accounts and those that don’t seem to reflect your interests.
Pro-tip: Now, think about why you didn’t follow certain accounts and then revisit your own Twitter bio. Will potential followers ignore following you because your description is unclear/sounds spammy? Would you follow someone who has a similar description as yours? Take a step back and revise your Twitter bio again if needed.
- Build an impressive Twitter feed: Remember that apart from your own tweets and retweets, the content of whom you follow determines what will be seen in your Twitter feed. So, pick and choose whom you follow. If you begin following random Twitter accounts, your Twitter feed will be all over the place and might put off potential followers.
Pro-tip: You can choose to pin a tweet to the top of your Twitter feed. Choose this very judiciously – most people barely go down more than a scroll, and your pinned tweet is your best chance to get potential followers hooked on to your profile.
- Engage with your prospects: What goes around comes around. One of the best ways to increase engagement on your Twitter feed is to engage with all those who choose to engage with you. If someone retweets/likes any of your tweets, go back to check their account and retweet/like tweets that might be useful for your audience. Make it a point to follow back most people who follow you, but remember to avoid spam and irrelevant accounts. Read point 3 again to maintain your focus.
Pro-tip: Retweet interesting and insightful content from influencers in your domain and remember to add a comment to explain why someone should check that out. You’ll pick up more followers if people begin to perceive you as a curator of good content.
That’s all for now! Go and try out these steps right away. Do not forget to add your comments below to let us know if you found these tips to be useful.